Tips on How to Build Brand and Reputation Based on Personal Experience

A lot of people have been struggling with building their own reputation and same also goes with branding. While we all experience such situation at some point in our lives, it’s important that we know how to stand up every time we fall and let all the people know how optimistic you are in everything you do.  

Whether you are trying to build your business reputation, product reputation or a personal reputation, the basic steps on how to develop a successful reputation are always the same. As a matter of fact, reputation is not easily built overnight. This means that you must be completely ready to commit to it long term and do not give up.  

Building a reputation is like building a brand in which you have to prove yourself again and again so that people will trust you as well as stay loyal to you. In fact, this holds true for a lot of people, even large and small companies as well as even the most trusted brands.  

Because of that, David Emami shared some tips – based on personal experience – on how to build your reputation and brand. In order to make sure that you stay reputable and people will like your brand, here are the things that you can do:  

  1. You Should Be Authoritative 

Once you already know what your business or personal brand and reputation promises and stands for, never be afraid to flaunt it. In fact, it is very important that you make all the people believe that you are the authority and the leader in your area of specialization and expertise. This means that you should not meekly communicate your message. David Emami suggests that should say it with powerful conviction and words.   

  1. You Must Be Specific

It is also important that you know exactly what your brand stands for as well as your brand promises. The promise of your brand must be precise and attainable, and you must be able to clearly communicate it. For instance, do not just say that the brand you offer stands for quality. That is simply a broad statement that any company or individual can be able to make. How does your own brand specifically breathe and live quality? Those specifics are actually the things that will make your reputation and brand stand out among your competitors.  

  1. Be Consistent 

Furthermore, David Emami suggests that you get your brand message out there and never waiver on it. David Emami has read statistics in the past that says “as soon as you are tired of your message, people are just starting to recognize your brand.” This is why you should commit to the message of your brand. A consistent customer experience and message are actually the most important elements in order to build your brand and reputation. These tips actually apply to personal, product and company branding and reputation building. They are basic, simple rules that are very important to the overall success of your brand, which is why we suggest that you follow them.